All posts tagged: concept

Q: How do you explain a creative concept to the client?

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Love the answer? Share it!TwitterLinkedin0Facebook0I get this question very often, more often since i work with a few clients known to be very very difficult. The answer is not so difficult though. You must realise client knows his business very well and you must respect him for that knowledge, business has dimensions that you may not be aware of, so his/her decisions have to balance so many things besides leading business towards profits. In his mind […]