All posts filed under: Designer

Q: How to present your work to an audience not familiar with it?

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Designer / Entrepreneur / Personality

Love the answer? Share it!Presenting to an audience is different than presenting to a client. Understand the difference in purpose of the presentation. When you present to a client, you want to highlight your capabilities and elements that solve a particular issue for the client. Presenting to an audience is perhaps to make an altogether different point. Be clear about the purpose of the presentation, it will help you slant your talk accompanying the presentation, […]

Q: How do you explain a creative concept to the client?

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Designer

Love the answer? Share it!I get this question very often, more often since i work with a few clients known to be very very difficult. The answer is not so difficult though. You must realise client knows his business very well and you must respect him for that knowledge, business has dimensions that you may not be aware of, so his/her decisions have to balance so many things besides leading business towards profits. In his mind […]

Q: Why is there a need to rebrand?

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Designer / Entrepreneur

Love the answer? Share it!It is human nature to give attention to anything new. We always notice new people, new roads, new buildings. We want to read new stories have new experiences, watch new movies, travel to new places. Companies exploit this tendency by rebranding their offerings. Now, rebranding of companies is different then rebranding of packaging. Sometimes companies really improve, find new things that they are capable of  and actually change so much that […]

Q: What’s the best way to accept critics?

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Designer / Entrepreneur / Personality

Love the answer? Share it!this has two questions with subtle difference and i think they both need answers in our profession as well as in life. Critics and Criticism- we need to learn to separate both. Our first reaction when we hear someone say something else than what we want to hear, is to take it personally. We start looking at the motive of the critic and somehow prove that this person had a biased […]

Q: What to do when you have a creative block?

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Designer / Personality

Love the answer? Share it!A: I have thought about this a lot and i used to face this in earlier years of my career..”Creative Block’. This is a situation where you just don’t seem to to be able to think beyond the solutions you already know, you start feeling uninspired and work starts becoming boring. It doesn’t remain fun and you tend to start thinking of other things rather than the problem at hand. There […]

Q: Is print design really ending and moving towards UI/UX?

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Designer

Love the answer? Share it!A: A lot of people say that, i have been hearing about it since i used the first Mac in 1984, that time i was interning with The Hindu” in Madras. But the fact is that every newspaper, magazine that comes in print is only growing in numbers. This obviously means that there is a need for print design. In terms of pure design question we know Print Design and Design […]

Q: How do we know what’s an achievable goal when planning the to-do list at work?

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Designer / Entrepreneur / Personality

Love the answer? Share it!A: That’s a very good question. How do we know what we are capable of? how do we know how much we can do in a day? How do we know what we will do and how do we know where we will reach. The fact is we don’t know. At best we can estimate based on our past experience and we can guess based on circumstances. i also face this […]

Q: How to write good emails?

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Designer / Personality

Love the answer? Share it!A: Well there is this whole knowledge of writing mails and answers, but i think in todays time writing emails is a bit different. It also depends on the person you are writing to and weather it is a first email or an ongoing conversation. to start with i think emails should always be respectful, formal and conservative in terms of language. But as you get to know the other person, […]

Q: What should creative director do in the office and outside the office?

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Designer / Entrepreneur

Love the answer? Share it!A: It is to understand who is a creative director, what is his role to understand what activities are expected of him in or out of office. A creative director is someone who directs the creative work in a studio or office or an organisation. This means he understands the tools and tricks of the trade (the ART side- fonts colours etc etc), and also understands the context side of the […]